Category Archives: Uncategorized

DESTINATION | FW22 ‘DESTINATION’ is the name of the fall/winter 2022 collection. This collection finds its inspiration in the EU passport and what it represents. For ATHRTY a passport symbolizes escapism, wanderlust and inclines intercultural and interpersonal connections. Being able to travel is one of the greatest gifts in life.  Travel has always been an [...]

SERENITY | SS22 The name of the spring/summer 2022 collection is SERENITY. This collection is about ATHRTY’s favorite ways to slow down. The collection is inspired by nature, rituals and art that spark the state of having a calm mind. Inspired by the sand patterns of rock gardens, the beauty of bonsai and the colors [...]

LUNA | FW21 LUNA is the most recent collection by ATHRTY AMSTERDAM and is inspired by the moon. We are very much fascinated by this heavenly body from a science perspective. This collection is a tribute to lunar missions as well as the mysterious beauty of the moon. With LUNA we wanted to turn this [...]

PELAGIA | SS21 SS21 PELAGIA is inspired by the beauty, elegance and significance of jellyfish. The collection name ‘pelagia’ comes from Greek and carries the meaning ‘from the sea’.  Like every collection, we named the items after elements of the theme. In this case, the items are named after notable jellyfish. Also we translated typical [...]

NETSU | FW20 For our fall/winter20 collection we found inspiration in one of the most powerful, yet beautiful forces that can be found in nature. We are wildly inspired by volcanoes and their remarkable presence on this planet. The name of our collection is NETSU. The word ‘netsu’ is Japanese and means ‘high temperature’. The [...]

BUNBU – RYODO | SS20 BUNBU – RYODO highlights the ability of the samurai of being skilled military and in the arts. BUNBU- RYODO is Japanese and is made out of four kanji.  BUN – arts and science / cultural studies BU- military / martial arts RYO – both DO – way / road  An uneducated samurai was [...]

ONYX | FW19 ONYX is the name of the fall/winter 2019-2020 collection and is inspired by the gemstone onyx and the multiple uses it has to offer. Even though used for thousands of years for a variety of purposes, gemstones caught our eyes as well. In particular, onyx, which can be used for decorative, aesthetical [...]

MUREX | SS19 Celebrating the color of creativity, escape and visionary thinking. The spring/summer collection MUREX is named after the large sized predatory sea snails murex that were historically used to make a purple dye for garments for prestigious people. SS19 MUREX is all about the celebration of the color purple – one of the [...]

VOYAGE | FW18 VOYAGE, which translates to ‘journey’ in French, is the name of the Fall/Winter 2018-2019 collection. We were inspired by the planet Mars and the forthcoming mission to the terrestrial planet. Mars and all of its beauty is similar to our Earth and Moon, regarding its surfaces, consisting of deserts, valleys, volcanoes, and [...]

NEXUS | SS18 Technology is part of this zeitgeist. It has become essential in our daily lives and is becoming more and more important by the year. It gets to the point where we are so caught up with all these machines that we can not imagine a life without them. In a way you [...]